Best Facebook AD Image Dimensions you should use
Did you upload a high quality facebook image and facebook lowered the resolution of the image? If your answer is yes then you have come to the right place.
The thing about Facebook is that no matter which image you upload, it will lower down the quality of it. As a result, you often get to see a blurry image. However, this is not a big deal if you are uploading images on your Facebook profile. But when it comes to uploading images for advertisements. It matters a lot.
And to help you out with that, I am going to talk about the Best facebook ad image dimensions you should use. So let’s just head into the topic without wasting much of the time:
Best facebook ad image dimensions you should use
We are going to tell you in detail about how to utilise the images in the best format and give your ad a boost to the people of Facebook and gets the attractive engagement.The recommended Facebook Ad size is 1200 x 628 pixels and width & height should be 600 pixels.
Facebook Feed ads
Facebook feed ads are one of the most used Facebook out there. Even it is one of the oldest ad formats that FB has. Even it is one of the most powerful Facebook ad formats and there are quite a lot of advertises uses it. However, as the ad comes in the feed of the users. Hence, you have to have a unique ad which attracts the attention of the users. And if your image is not perfect enough then you will fail to convert your ad into a conversion.
Talking about the image guidelines for Facebook feed ads. Well, the recommended image dimensions is 1200 x 628 pixels. As well as the minimum width and height of the image should be 600 Pixels. As well as the minimum aspect ration of the image should be between 9:16 to 16:9, but crops to 1.91:1 with a link. Plus, the recommended image formats are JPG and PNG.
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Also, while making an image for your add make sure to use 20% of text or less than that. As more than 20% text could increase chances of failed delivery. In addition to that, talking about the character limits. You can add maximum up to 125 characters and the headline should be about 25 characters. For link description, you must use up to 30 characters.
Facebook Feed video ads
Up next, there is the Facebook Feed Video Ads. Apart from facebook feed ads, there are quite a lot of people who use Facebook feed video ads too. Even, according to a report in the US only, Facebook video posts have increased by 94%. And yes, Facebook is also moving towards the video streaming network. So it is obvious that you want to run Facebook video ads too. But when it comes to uploading Facebook video ads. You must care about the quality.
So talking about the guidelines, the recommendation for Facebook videos is to upload the highest resolution of the video if possible. Also, as long as the dimensions are concerned, you must use 600 x 315 (1.9:1 landscape) or 600 x 600 (square). The recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16). Also, the recommended video formats are.MP4 and .MOV (see the full list here).
You can upload up to 4GB of a video file and a length of a maximum 240 minutes. This is pretty enough for Facebook advertising though. As we will upload a maximum 5 to 10 minutes of the video. Along with a video ad, you will be able to create a headline using 25 characters. And it has the same link description limit of 30 characters.
Facebook Carousel ads
If you have a shopping website, then Facebook carousel ads are the perfect format that you can use. Even if you want to establish your brand, then you can use this ad format. It is a great way to show different products or key details which can convince users to buy. This format is available for both video and image for all carousel ad placements. As well as you must know the fact, that Facebook carousel ads are available six different ad types. These ads types are the:
- Facebook Feed (Image and Video)
- Facebook Right Column
- Facebook Instant Articles
- Facebook Marketplace
- Facebook Audience Network Native, Banner and Interstitial
- Messenger Inbox
Anyway, no matter what kind of ad format you are going to choose. All of them has the same Facebook ad size. For facebook ad photo, your image must have a width and height of 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads). As well as the recommended image dimensions should be about 1080 x 1080 pixels. Moreover, you must know that for carousel ads you must use 2 cards and you can use up to 10 cards per ad. Also, the recommended image ration should be 1:1. The maximum image size is up to 30MB. As well as you can upload image formats in JPG and PNG. Plus, images with 20% text or more could increase chances of failed delivery.
Video guidelines for facebook ads
Just in case if you are going to upload a Video for your Facebook Carousel ads. Then you better follow these video guidelines:
The recommended resolution of the video should be 1080 x 1080 at least. Along with that, you have to use 2 cards and you can use up to 10 cards per Carousel Ad. The recommended video formats are .MP4 and .MOV. As well as you can upload videos up to 4GB. And the length should be about 240 minutes. As well as while making a video thumbnail make sure to use less than 20% text. Else it could increase the chances of failed delivery.
Also, the character limit is about 125 characters. If you are posting a link, then the headline should be about 40 characters. Along with a link description of 20 characters.
Facebook right column ads
Facebook right column ads also quite popular. And almost every Facebook users know that this is for business ads. However, these types of ads perform very well while appearing only on Desktop. But if you believe in the data. Then they have the highest CPC (cost per click) among other Facebook ad types.
So in case if you are planning to run some Facebook right column ads. Then the best size for Facebook advertising should have an image dimension of 1200 x 628 pixels. Along with a minimum width and height of 600 pixels. As well as the recommended aspect ratio should be between 9:16 to 16:9. And in case if you are going to use a link then it should be 1.91:1. The recommended image format is, as usual, the same JPG and PNG.
Also, you must remember that images with 20% text or more could increase chances of failed delivery. The character limit of the ad should be about 125 characters. Along with a headline of 25 characters. And a link description of 30 characters.
Facebook in-stream video ads
In case if you are planning to run Facebook in-stream video ads. Then let me talk about the video guidelines. It is also one of the best Facebook advertising formats out there. However, these types of ads are quite different from the regular feed ads. As the duration of these ads is only about 5 to 15 seconds. According to the CPC strategy, the average rate of these ads are about 90% and completion view rate is about 70%. It’s quick and pretty much useful.
So to run any of these ads, you have to upload a video with the highest resolution possible. Make sure that the video has the recommended aspect ratio is 16:9 (ratios fall between 9:16 to 16:9). Also, the recommended video formats are .MP4 and .MOV. Just like other video ads you can upload a video sized up to 4 GB. Also, the maximum length of the video should be about 5 to 15 seconds. Also, you need to make sure that your video has sound in it.
Plus, it is up to you whether you would like to add captions or not. But it is recommended. As well as you must remember that video thumbnails with 20% text or more could increase chances of failed delivery.
Facebook Instant Articles ads
Next, there are the Facebook Instant Article ads. If you are looking to promote a piece of content on Facebook. Then this is the best kind of ads that you can run. The best part of these ads is that it is quickly loads and allows you to share your information. As well as the advertisers have the option to place ads within the articles. Also, it supports image and video formats.
For these kinds of ads, you must use an image with a resolution of 1,200 x 628 pixels. Also, the minimum width and height of the image should be about 600 pixels. The recommended aspect ratio is between 9:16 to 16:9. Also, for links, the aspect ratio is about 1.91:1. Just like any other ad the recommended image format is JPG and PNG.
Talking about the videos, you better upload a video with the highest resolution possible. As well as the recommended aspect ratio is between 9:16 to 16:9. You can upload your videos in .MP4 and .MOV format. And you can upload up to 4GB sized videos. The maximum video length should be about 240 minutes.
Along with that if you are posting a link. Then the link should have a headline with 25 characters. As well as the link description should be about 30 characters.
Facebook Marketplace ads
Next, there are the Facebook Marketplace ads. It is also one of the most used ad formats. Even it is a new addition to Facebook’s ads formats. Hence, there are not too many people who are well aware of it. however, not to worry. Let me tell you about it, so you can get a clear idea.
What is marketplace facebook?
In simple words, you can say that the Facebook marketplace is Facebook’s own shopping platform which is integrated within the Facebook platform. On this platform, users will be able to buy and sell or trade their items with other people in their area. As well as all the transactions happen out of Facebook only. For example, if you have liked a dress then you have to contact the seller about it and proceed further.
On the Facebook marketplace, you can search for items to buy. As well as you will be able to browse for sale items by category or location. Even if you are a seller then you can create listings by uploading images. As well as you will be able to set custom bids for items.
As well as, when you scroll down to the marketplace page, you will find different types of ads. Such as feed as carousel ads, video ads, and others. So in case, if you too would like to post an ad over here. Then you have to follow these image dimension guidelines:
Facebook marketplace ad image dimensions
The required image for facebook marketplace is about 1,200 x 628 pixels. Along with that, it must have a minimum width and height of 600 pixels. The required aspect ration of the image should be between 9:16 to 16:9.
As well as when it comes to the video ads. You will need to upload a video with the highest resolution possible. You can upload up to 4GB sized video. Plus, the video should have an aspect ratio of 9:16 to 16:9. In addition to that, the video format should be about.MP4 and .MOV. Also, the length of the video should be about 240 minutes.
Facebook Messenger ads
As you already know that you can also place ads on Facebook Messenger. However, this ad would only appear on mobile devices. These ads usually appear between formats, and the format of the ads is image content. So the question is what about the standard mobile ad sizes? Well here is a guideline for that:
The recommended resolution of the image should be about 1,200 x 628 pixels. As well as it must have a width of 254 pixels along with a height of 133 pixels. the recommended aspect ratio is between 9:16 to 16:9. Also, you have to upload images in JPG and PNG format. Make sure to fewer texts too.
Facebook Collection ads
Facebook Collection ads are also one of the recent ad formats that Facebook has introduced. This ad format too only appears on mobile devices. As well as this ad format is especially for shopping websites. For example, if you have a fashion store then you can list the best products from your store through this link and the users will be able to view and purchase them. For this add to you can upload videos and images. So if you are interested in creating one of these ads, then here is the guideline:
The minimum width and height of the image should be about 600 pixels. As well as the recommended ratio should be about 1:1 for square and 16:9 for landscape images. The maximum upload size for images is 30MB. The recommended image formats are JPG and PNG. As well as make sure to use images with 20% of text or less than that.
As far as the video guidelines are concerned, you better upload a video with a recommended resolution of about 1200 x 628 pixels. As well as the video formats should be MP4 o4 MOV. The maximum video upload size is 4GB. And it supports a video length of 120 minutes. However, it is recommended to upload a video which is less than 2 minutes. The video thumbnail should have 20% of text or less than that.
Facebook Ad Size Guide
So far, I have mentioned almost all kind of Facebook ads that are available out there. There are also a few other kinds of ads that Facebook has and all of them requires a different kind of image dimensions. However, to know all kind of information related to Facebook ads I would recommend you to check out Facebook’s help center for ads.
For Single image you should use the following to increase the reach :
After all, who will know better about Facebook ads apart from Facebook itself. The guide contains everything that will help you to get started. Also, if you are a beginner, then you must check out the guide. You can access the guide from this link: https://www.facebook.com/business/help/1767727736592827
So that was all about the Best facebook ad image dimensions you should use. I hope this has cleared all your doubts. Even if it did not, you can always go and post your queries on Facebook’s help center and they will guide you about it.
Anyway, now go ahead and try creating some images by keeping all the guidelines in mind and see if they are working for you or not. In addition to that, if you have any more questions to ask. Then do feel free to comment below and I will surely help you out.